Rebuilding the Health and Performance of our Leading Men Over 40
Men in Leadership Roles Need Simple, Time Tested Strategies to Stay Healthy and Fit so They Can do What They Do Best...Lead From the Front.
What is Athletic After 40 and How Can It Help You?
Athletic After 40™ is a coaching company designed specifically for men over 40 in leadership positions who need a simple yet highly effective system to rebuild their most valuable asset—the health of their body.
Founded by Tony Bevilacqua, a former Team USA Weightlifting Coach, CrossFit Games Coach, and 2x cancer survivor, Athletic After 40 is fueled by an obsession with helping men like you WIN—not just in your career but in your health and fitness.
We understand the unique challenges successful men face. You’ve worked hard to become a leader in your business, your community, and your family. But for many, that success has come at a steep cost—the health and vitality that once drove your performance.
If you’ve found yourself over 40, looking in the mirror, and realizing it’s time to take back control of your body and your health, you’re in the right place.
At Athletic After 40, we believe it’s never too late to turn things around. With the right plan, support, and mindset, you can reclaim the strength, energy, and confidence that make you unstoppable.
We help men like you build the foundations of a healthy, high-performance body that last a lifetime
Sustainability is our focus
Discover the simplest way to approach nutrition that will help you eliminate excess bodyfat and build a level of health that you carry with you for a lifetime.
Discover the strategies that will help you recover and re-energize for the day ahead. Sleep is you secret weapon to superiro health and performance.
Can you relate?
I’m guessing you’ve always known your health and fitness are important. After all, success in every area of life depends on having the energy, resilience, and focus to perform at your best.
And if you’re like many successful men, you’ve probably made a solid effort to prioritize your health at various points in your life. You may have tried different workouts, diets, or routines—sometimes seeing great results, and other times falling short.
Maybe you’ve even had seasons where you felt like you were winning at this game. You leaned out, got stronger, and felt unstoppable.
But then life happened.
Work demands ramped up. Deadlines loomed. Family responsibilities grew. And before you knew it, your health started to slip.
Sound familiar?
If so, you’re not alone. For most successful men over 40, the challenge isn’t getting results—it’s keeping them.
Here’s the hard truth: most of the strategies out there aren’t designed for men like you. They don’t account for the unique challenges that come with leadership, a packed schedule, and the energy demands of building something great.
So even when you’re willing to put in the work, the results are frustratingly short-lived. You work hard, you push yourself, and then… things fall apart. And nothing feels worse than watching your progress vanish after all the effort you put in.
When you’re a high-performing man, it’s easy to dismiss the impact of losing ground in this area. You tell yourself you’ll figure it out eventually. You downplay the stress. You push through the fatigue.
But deep down, you know this is affecting you.
You can feel it when you wake up groggy instead of energized.
You can feel it when your body doesn’t move the way it used to.
You can feel it when you look in the mirror and see someone who’s not at their best.
And if you’re honest with yourself, you know this isn’t just about your health.
When you’re not operating at full capacity, it shows up in other areas of your life, too. Your work suffers. Your relationships feel the strain. And that low-grade stress—the kind that gnaws at you in the background—starts to creep into everything.
It’s not just about looking good or staying in shape. It’s about showing up for the people who depend on you. It’s about having the strength and stamina to lead from the front, day in and day out.
Here’s the thing: it’s not your fault.
The health and fitness industry isn’t designed for men like you. It’s full of cookie-cutter programs, quick fixes, and one-size-fits-all solutions that don’t work for men in leadership roles with demanding schedules and responsibilities.
Most programs ignore the realities of your life:
- You don’t have hours to spend in the gym every day.
- You can’t survive on bland, restrictive diets that leave you exhausted.
- And you certainly don’t have time to sort through conflicting advice to figure out what actually works.
What you need is a plan that’s simple, effective, and sustainable—a system built for men over 40 who refuse to settle for mediocrity.
You’ve achieved so much in your life. You’ve built a career, a reputation, and a legacy. But none of that will matter if your health and your energy aren’t there to sustain it.
Your Call to Action
Leaders like you deserve more than just survival—you need to thrive.
It’s time to reclaim your health and your physical performance.
It’s time to feel strong, energized, and excited so you can continue to push forward with your dreams and aspirations.
And the best way to do it is when you're at your best.
Healthy, Fit, and ENERGIZED!
Are you ready to step up?
Can This Work For You?
Absolutely. Whether you’re a busy executive, an entrepreneur, or a leader in your community, Athletic After 40™ is designed for men like you—men who don’t have hours to spend in the gym or the bandwidth for complicated, unsustainable programs. Our system was built with your life in mind: a proven, time-efficient approach to building strength, shedding fat, and reclaiming your energy. It works whether you’re starting from scratch or you’ve already achieved success in the past but need a system that’s built to last this time.
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