About Us

Athletic After 40® is a world-renowned coaching and training company for Men Over 40 who want to build an athletic body so that they can live a life full of opportunity in a body that looks, feels , and performs great.

It was founded by Team USA Weightlifting Coach, Tony Bevilacqua, who has built multiple team USA Athletes and has helped 1000's of health conscious individuals build an athletic body that looks and performs BEYOND what most people would ever think is possible. 

We are on a mission to transform the lives of 100,001 guys and we will accomplish this ambitious goal through world class coaching. Our coaching will help guys develop the necessary habits and skills to live a healthy, high performance life in a body they love.

Meet The Team That’s Making This Possible.

Who We Serve

We help guys over 40 who:

  • Value their health and well-being as their most valuable asset.
  • Appreciate simple, uncomplicated solutions to the most confusing of topics - nutrition, fitness & sleep
  • Love living an active life but have been experiencing a decline in their overall health and performance as the years go by.
  • Seek out high level coaching to solve life's biggest challenges
  • Want to be the best version of themselves so that they can have a bigger impact on the world around them. 
  • Are unafraid to step out of their comfort zone to build new, sustainable habits that reflect the person they want to become

Specifically, we help guys over the age of 40  who are feeling frustrated about the "normal" decline of aging.

Guys who wish to get rid of the accumulated bodyfat, build back strength and conditioning, and have endless energy that allows for a fun, active life that is full of opportunity.

All achieved by implementing a strategy that is simple enough to sustain yet effective enough to create amazing results.

Our most successful clients are those that embody the 10 Core Tenets of Being Athletic After 40.

What We Believe

The "Be Great. Do Great" Manifesto

  • We believe that each and every guy has the potential to be incredibly healthy and fit at any age.
  • We believe that the act of prioritizing your personal health and well being is the best way to positively impact the world around you. 
  • We believe that building a healthy body is best done with others who are on a similar journey and who share similar values. 
  • We believe in proving something works before teaching it to others.
  • We believe in progress, not perfection. That shame, guilt, and comparing your beginning to someone else’s middle have no place in our journey. Doing your best and continually improving is all that matters.
  • We believe that learning from others who have "been there, done that" is the fastest way to grow. 
  • We believe that incredible success in health and fitness begins with a belief that we can be incredibly fitn and healthy at ANY age and that societal norms are simply not good enough. 
  • We believe that our health and well being are our most valuable assets, and that when we learn to prioritize ourselves we are able to more easily enrich the lives of others by leading from the front.
  • We believe that the health of our body is a clear representation of of the habits we build into our life.
  • We value efficiency, efficacy, and safety when it comes to building a body a healthy, fit body that looks great at any age.
  • We believe in working smarter, not harder. That more can be accomplished in less time by focusing on the big rocks instead of chasing tiny pebbles.
  • Experiencing life in a body that is super healthy and fit is our calling. We're on this planet to live a life full of opportunity and we are happiest when we have no limits.
  • We accept full responsibility for our health and well being and strive to be an asset to society rather than a liability.
  • We are committed to creating a world where everyone has access to the right knowledge and resources to improve their health. A world where obesity and metabolic disease is rare.
  • Where the healthcare system is no longer a sick care system and where each individual trusts their own knowledge and experience more than dogmatic prescriptions.

"You can live your life any way you want, but you can only live it once"

What We Value


How we do anything is how we do everything. Therefore, we always do our best.

Speed MAtters

Efficiency and speed of results are important, but consistent efforts and  sustainable methodologies are critical.

Commit To growth

Our company's growth is preceded by our ability to change our clients lives. Thus, we either grow, or we decline.


We work together, across boundaries and through challenges, to meet the needs of our clients and to help our company win.

Personal Accountability

We are personally accountable for delivering on our commitments.

A will to win

We exhibit a strong will to win and be the best in every aspect of our business.

Health first

We value health above everything. Our personal commitments to health allow us to lead from the front when we work with our clients.


Internally and with our clients, thoughtful and consistent coaching helps us become who we're capable of becoming.

How It All Started

Hi, I'm Tony Bevilacqua

I'm the founder and CEO of Athletic After 40®.

I’m also a husband, father to an amazing son, former Team USA Weightlifting Coach, world class CrossFit coach, nutrition expert, former college athlete, cancer survivor, and trusted health expert. I’m a also a proud coach to many who want to experience life in a body that defies "normal" ageing.


So I dug deep into the science of nutrition, fitness, and recovery and eventually created a simple, yet highly effective framework to keep myself incredibly healthy...for a LIFETIME.

It has since been almost 20 years since my battle with cancer and I am excited to say that my strategies have paid off tremendously.

Since winning my battle with cancer, I have been coaching and consulting with others who desire to live a healthy, active life in a body they love.

And because of my  experiences before and during my cancer battle, I can relate to the struggles many people are facing with their own health and well being.

...Like being overweight (I was 30# overweight before cancer), out of energy, and frustrated and confused by all the solutions that are in the marketplace today.

It wasn't until I sifted through all of the BS out there that I was able to come up with something simple that I could share with others..

So, in 2005, I went all-in with coaching clients on their health, fitness, and nutrition journey's and eventually (after many years of struggle) built a very successful coaching business doing so.

Over the past 20 years, I’ve owned and operated multiple health and fitness centers where I have helped 1'000's of men and women reach their goals.

Even though I’ve become one of the most sought-after health and fitness coach's to some of the most successful people in the country, things were not always that way. 

My interest in health came during a 3 year battle with cancer in my early 30's. Wanting to heal myself, without the use of traditional medical practices, I sought out every health practitioner I could find. I was amazed by their knowledge they possessed and the transformation they helped me go through. 

Yet, I found it odd that so many of the tactics and strategies they used were overly complicated and largely unsustainable. A seed was planted inside of me that I must somehow find a simpler way to maintain the incredible health I had worked so hard to build during my time overcoming cancer.

First, I knew I had to "trim the fat" from all the traditional methodologies around the biggest pillars of health. Fitness and nutrition, specifically, should not be complicated. 

Most recently, I have chosen to specialize in helping guys over 40 who have let themselves go over the years and want to start turning things around. I have chose guys over 40 because that is who I am and who I can relate to best. 

In 2019, I started Athletic After 40® to provide  world-class coaching around these proven nutrition, fitness, and  mindset strategies to help them build healthy, good looking bodies that stand the test of time.  If I can do it...Anyone can. 

But there’s no way I could have done any of this by myself. I’m grateful for the incredible team we’ve built over the years. Let me introduce you to them here …

Meet Our Team

Tony Bevilacqua

Creator and ceo of Athletic After 40

Justin Wilhelm

Physical Therapist / Strength & Conditioning coach

Kjersten Marlow

physical therapist

Tanya Midyette

Strength & conditioning coach

Chris Cohen

social media expert

chuck sharpsteen

marketing and advertising

kathy martorano