Our Philosophy
The 10 Core Tenets of Healthy Living
Success leaves clues. Here are the 10 principles that underpin the most successful guys we've helped over the years.
You Are Responsible For Your Health and Well Being
Successful guys don't sit around waiting for seal team 6 to swoop in and save them. Instead, they take their future into their own hands by adopting a "whatever it takes" attitude.
It's only through extreme ownership and personal responsibility that permanent, lasting success comes through.
Being "Knowledgeable" Is Not Enough
Being smart and doing your homework on the internet isn’t enough to succeed. We all know plenty of really smart people who are sitting on wasted potential.
Spending months on the internet collecting information only leads to confusion, analysis to paralysis, and wasted time and energy.
The Simpler The Process, The Easier the Results
Successful people don’t like to overcomplicate things. The health marketplace is full of "Magic Pills" & "Crazy Complicated" solutions. Neither resonates.
It's important to find, recognize and implement a solution that is simple, comprehensive and transformative. This is the holy grail to sustainable results.
Your Success Is Determined By Your Daily Habits
Most programs (like "Lose 30# in 90 days") only produce short term results. After that timeframe, old habits come flooding back in.
By contrast, a healthy, fit, great looking body is built upon simple, daily habits that create predictable outcomes that last a lifetime. Focus on the long game.
The More You Build Your Health, The More You Squeeze Life's Lemon
We believe that life is better for the people who are healthy, fit, and full of energy. No other asset provides such life-altering opportunity.
Being tired, overweight, and out of shape helps no one. Living a healthy, fit lifestyle gives you more capacity to contribute in even bigger ways to the ones you love.
Your Commitment Can Be A Transformation Catalyst For Others
Leading from the front is always the right thing to do. And it starts with a commitment to yourself. By committing to a healthy lifestyle, you send a strong message to the ones around you that will inspire them.
We believe that you single-handedly have the power to change other people's lives just by your actions.
Long Term Success is Only Possible With a Solid Foundation
Anyone can lose 30#, but very few can keep it off. Building a solid foundation that changes how you view yourself is critical for long term success.
Identifying as a fat person will always bring about that reality, yet identifying as a person who is healthy and fit will allow you to view tactics from a different perspective.
"Normal" is Not Good Enough
Low standards around health and wellness is the norm. Most people are “okay” with being overweight and out of shape because it's "normal."
The interesting thing is that it doesn’t take much more effort to be exceptional. All it takes is a commitment to changing up a few habits each day.
Personal Growth Follows Discomfort
Being a lifelong, healthy, fit person is one of the most challenging and rewarding spiritual/growth journeys you can take. It’s not for the faint of heart.
You understand that to DO and HAVE what you want in life, you must first BE the type of person who is ready for it. You must embrace the challenges that will inevitably arise.
Surround Yourself With Success
No one succeeds on their own. All major achievements are accomplished by people, not a person. Doing things on your own will only take you so far.
Successful practitioners seek guidance from mentors, buy speed by working with expert coaches, and immerse themselves in communities that raise their standards.
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