Have you ever considered joining a coaching program to build your health and your fitness but thought to yourself, "Why would I ever pay someone to tell me stuff I already know I should be doing?" you're not alone.
It's the primary sentiment for most guys over 40.
Here are 10 reasons why you are right...
1️⃣ "Now is the not the right time. I've got too much going on in my life right now and once things settle down, I'll start taking this stuff more seriously."
2️⃣ "Fitness and nutrition are simple...exercise more and eat less. right?"
3️⃣ "I'm not that bad right now, maybe if something bad happens to me in the future, I'll reconsider"
4️⃣ "Internet coaching is a scam. If I wanted help, I'd find someone local."
5️⃣ "I already eat pretty good and exercise regularly. So I'm good."
6️⃣ "I get all the information I need to keep myself in tip top health from Huberman, Attia, and Rhonda Patrick."
7️⃣ "Who needs a coach when you got Ozempic and TRT?"
8️⃣ "Real men figure it out on their own"
9️⃣ "I've had a bad experience with coaching before and I've learned to stay away."
🔟 "I am 100% happy with NOT being healthy and fit. In fact, I prefer to eat whatever I want and NOT exercise."
Do any of these resonate?
If so, please understand that all of these are beliefs...not facts.
And all beliefs are supported by emotion.
In other words, for a belief to be strongly embedded inside of you, to the point where it feels like fact, it must have a strong emotion attached to it.
For example, if you had a bad experience with a coach in the past, maybe your old high school football coach, that may have embedded a belief in your mind that all coaches are bad.
That negative emotion associated with coaches would make it near impossible for you to ever reconsider working with a coach ever again.
In the world of SUCCCESS, this is considered a "Limiting belief".
It's limiting because it blocks a path forward that could be the game changer for you.
Here is an interesting exercise you can try...
Go read numbers 1-10 again and speak out loud the opposite of what is written.
Then imagine, if that were to become your new set of beliefs, do you think you'd be a different person?
