I run an ad on Facebook and Instagram for my coaching program, Athletic After 40.
Likely, it's why you're here :-).
Want to know what the #1 comment is that I get on that ad?
"Just workout more and eat less. It's not rocket science! No need to pay a coach for that."
When I see that, I always roll my eyes.
And look, it's not lost on me that America would be in a much better place if we all simply took that advice.
But in my experience, a broad statement like that is missing a ton of critical information for most people.
How do I know?
Well, I've been doing this for decades which means I've had a lot of conversations with people about optimizing their health and fitness.
Here's just a SMALL list of questions I get asked...
What should I eat?
How much should I eat?
How much protein?
Are carbs good?
What about alcohol?
Should I intermittent fast?
Is Keto any good?
What about supplements?
I heard creatine is good, is that right?
Should I drink protein shakes?
Is fat bad?
What if I have high cholesterol?
What exercises should I be doing?
How many calories should I burn in my cardio?
Is interval training good?
What about Zone 2 training?
I've got a bad knee, what should I be doing?
What if my shoulder hurts?
I've got low back pain, are there any exercises I can do strengthen it?
How many days a week should i workout?
What about flexibility?
Should I be doing Yoga?
How much stretching should I be doing?
Should I do cardio and weights on the same day?
How often should I be training?
Should I be doing one body part per day?
Is it okay to do a full body workout on consecutive days?
What should the order of my exercises be?
How much weight should I use?
How many reps should I be doing?
What kind of warmup should I be doing?
Are kettlebells any good?
What should I do to improve my balance?
What's the best exercise to reduce my blood pressure?
What about protein shakes?
Are smoothies healthy?
Turns out...the advice of "move more and eat less" leaves more questions than answers for most people.
And I wish I could tell you that there's only one right answer to each of these questions...
If there was, I'd just write a book and be done with it.
But as it turns out, everyone has a unique circumstance and everyone is at a different stage of their health and fitness journey.
So there are many different answers to each of those questions.
Broadly, we all have a similar goal...
To get healthy and live a great life.
But the journey looks different from person to person.
It's what has kept me in the Coaching game for decades.
It's the burning desire to help others find clarity in this area of their life so they can effectively build their health and their fitness beyond what they ever thought possible.
And the levels of success my guys have is nothing short of amazing.
Far beyond what the "eat less, move more" guys will never achieve.
Want to see how we do it?
Schedule your Free Consult here.