← Articles

In Person?

Archive import stamp: November 26, 2025. This is the shared list import time, not a verified original publication date.

 


Crazy 1-on-1 Offer at the End


Have you ever saw someone who was lean and muscular and thought, "Wow! That guy is really Fit!"

You see, most people assume a person is "fit" simply based on how they look.

But for me, someone who has spent decades working with Athletes, I see things very differently.


Truth is, I've seen some of the best looking guys turn out to be the worst performers.


This is because aesthetics is a very poor predictor of how fit a person is.


THE REAL CURRENCY OF FITNESS IS PERFORMANCE.


And performance can, and should be, measured.

When I went from working with athletes to working with active guys over 40, I was admittedly a bit shocked.


I was shocked at how man guys I talked to would tell me about their dreams of wanting a bigger chest, bigger arms, and "caps" on their deltoids.

"You got the wrong guy!" I'd tell them.


"But if you want to perform better than 99% of your peers, I got you!"


For the record, I pass no judgement on wanting to be jacked (I think it's cool), but it's not my focus.

And as a man over 40, I don't think it should be your goal either.

Why? 


Because it's a trap!

The road to 'Fitness Model Aesthetics' is often paved with the most unhealthy tactics.

The promise of "Shredded like a god" is full of drugs, cutting phases, bulking phases, calorie counting, macro tracking, protein shakes, carb cycling, dehydration timing, and when taken to the extreme, may even require a spray tan, a banana hammock, and flexing your muscles on stage to impress other men.


If your a guy over 40, I'd like to make the argument that this is what you'll want to avoid.


Shouldn't health be your priority?


I mean...Your health is everything as you get older, right?


And if you have your health, it's yours to lose.


So, you gotta hold on!!!


The LAST thing you should ever do is compromise your health in hopes that you'll look a certain way.


What you should be doing (at least in my opinion) is training for performance instead of aesthetics.

Because performance can only be maximized with a HEALTHY set of habits.


Such as...

Eating real food, NOT starving yourself, sleeping good at night, training smart, moving well, being strong, being fast, being powerful, having a gas tank, and more.

And the toughest part about building a high performance, athlete body, at least tactically, is the "train smart" part.


You see, most guys only know of some old school bodybuilding routines which they'll often pair up with some 'cardio' on a treadmill/elliptical/bike.


Not their fault though.


This old school bodybuilding BS is being pushed on us constantly through social media.


Even the scientists are telling us about how important muscle size is for longevity without talking about the importance of ACTUAL PHYSICAL PERFORMANCE.


Being a performer means moving well, building significant strength, significant power, and building a gas tank that is not just centered around running long distances.


And actually having a set of standards around those things.


You'll want a body that is physically prepared for ANYTHING as you get older. 


And here's the really cool thing, when you chase performance, YOU WILL ALSO LOOK BETTER.


Maybe not like a cover model on a magazine, but you'll rid yourself of excess bodyfat, you'll build some muscle, and most importantly, you'll develop a healthy physique that is optimized for performance.


Want to learn the foundations of this kind of training program?


Recently, I've had a number of guys fly in to work with me, one-on-one, in my home where I have a world class gym with the exact tools you'll want to use on your journey.


This one-on-one time is the best way to shrink time and to quickly build the foundations of exercise and training that you'll need to start building your high-performance body in the most efficient and effective way.

I've got a couple of dates available in January if you'd be interested.

Simply reply to this email, or message me on LinkedIn, and I'll give you the details.


To your success!!



Your Friend and Coach

Tony Bevilacqua























 
This email was sent by tony@totalathletecoaching.com
Athletic After 40 | P.O. Box 3427 Wake Forest, NC 27587