It's bigger than you

When I heard this, I didn't really know what to say.

I just wanted him to get this figured out so he didn't have to feel like that.

And I could tell that he genuinely wanted to be better because he was working out regularly.

"I'm a gym guy with a fat problem." he told me.

Turns out, I know this identity well because I've seen it in the gyms I've owned and operated over the last 20 years.

There's a lot of overweight guys out there who exercise regularly.

And when you ask them why they exercise, their response is usually "to lose some weight".

The truth is, especially if you're over 40, we've all been misled.

It's been drilled into our brains that exercise is a big part of weight management, even though the real world shows us the opposite.

Fitness is NOT an effective weight loss tool.

If it were, you wouldn't see so many overweight people in the gyms, running 5k's, training for triathlons, running marathons, and hiking on the trails.

I personally know a lot of REALLY fit people who don't look the part and I know how frustrating it can be.

It's a total confidence killer when you're doing the work but not getting the results you expect.

And if you're wife looks great, and you don't; well, it's easy to start feeling like the Beast.

So what do you do?

**Set a new goal**

If your goal is to lose weight (bodyfat)...

I want you to Forget it!

In fact, I want you to completely put it out of your mind and never say the words "weight loss" or "bodyfat" ever again.

Imagine those words were removed from your brain using that fun mind erasing tool thingy they used in the movie MIB.

✔️ Build your endurance

✔️ Become more powerful

Focus your workout efforts on only these things without bias towards any one.

You want it all!

And when you focus your efforts on improving your performance, you'll find yourself looking at food very differently.

It becomes fuel for your high-performance body.

Good food = High performance

With this PERFORMANCE based mindset, your eating habits will begin to shift and that excess bodyfat will start melting away.

Key takeaway...

Start living like an Athlete - not a weight loss nut.

With your new "Athlete" Identity, you're body will transform and you'll become a straight up, legit, BADASS.

BONUS...

Your wife will look at you very differently when she sees you lean 

...AND Badass.

Deep down, I believe women are attracted to physically capable men.

And it's in your DNA to be physically capable.

You just need to let it emerge.

LFG!!!